VIDEO & Step-by-Step Guide: Studies show that a high percentage of people searching for legal services go online in their search. With over 1.5 million lawyers on LinkedIn and hundreds of thousands of law firm websites and legal blogs, how does a lawyer or firm get found by prospective clients?
A recent ABA Journal brought mixed commentary on how lawyers without a “Web presence” are perceived. Apart from potentially appearing suspicious, a lawyer without a Web presence also misses out on the business development opportunities that can arise from being found online.
Attorney biographies are the most significant pages on a law firm's website. That's not me talking-that's what prospective clients say. According to the Wicker Park Group, in fact, 90% of general counsel agree that attorney bios are the most important pages.
This shouldn't be a revelation. In