VIDEO & Step-by-Step Guide: Studies show that a high percentage of people searching for legal services go online in their search. With over 1.5 million lawyers on LinkedIn and hundreds of thousands of law firm websites and legal blogs, how does a lawyer or firm get found by prospective clients?
Video has given rise to a new way of marketing legal services. According to a global report issued by Cisco, 90 percent of all online traffic will be video content by 2013. Video is already showing promising results in the way general counsel evaluate legal services.
As video becomes an increasingly common feature of law firm websites, more and more legal marketers are becoming conversant in how to make effective and engaging videos. On Tuesday, July 27, the LMA Baltimore City Group met in BlueRock Productions' studio (against the background of the video