What’s the best way to repurpose content? Tricks of the trade for getting attorneys to do post-event follow-up? How do I manage all these RFPs without pulling my hair out? Best tech to use to manage survey and rankings?
November 3-4, 2015
Sheraton Commander Hotel16 Garden StreetCambridge, Massachusetts, 02138
Designed by the Legal Marketing Association (LMA) in conjunction with the Fuld-Gilad-Herring Academy of Competitive Intelligence, this tailored two-day course will inclu
On May 12, 2015, David Ackert of The Ackert Advisory presented on "Bridging the Gap between Business Development Training and ROI." The Ackert Advisory recently completed a market-wide survey on business development initiatives that yield ROI to law firms.
By David Ackert and Gabriel Byberg
A good business development training program is not a one-time event but a curriculum. What makes a training program different from an introductory event is that it covers a broad area of topics.
Principal at McMurdo Consulting and former Chief Marketing Officer for Perkins Coie, Kevin McMurdo has nearly three decades of experience in business development strategy and business development training.