Copper Conferencing sponsors legal associations across the country, but no single association sponsorship has been more insightful and valuable than the one we have with the LMA Capital Chapter.
This new, strange-looking symbol looks like a bar code, but there are no bars. It's a square with an odd array of black and white areas. What is this thing and what can it do for legal marketers? Well, it's called a QR code, short for a Quick Response Code.
A lot has been written these days about technology's impact on the changing landscape of professional services. In "Reinventing Professional Services - Building Your Business in the Digital Marketplace," author Ari Kaplan approaches these trends by focusing on strategies.