Sue Remley, VP of marketing consulting and Melanie Trudeau, marketing director at Jaffe PR, spoke on how to use various metrics to support your strategic marketing plan. Their presentation also addressed how to use statistics to hone your business and marketing strategies to increase ROI.
In her August LMA luncheon presentation "R.O.I., The Only Technology Acronym that Matters," Chris Fritsch, J.D., encouraged the audience to look past fancy features, functions and distracting technology acronyms and start focusing on obtaining technology solutions that will bring value to your firm.
This month's edition includes a feature article from All-State Legal about QR codes, information about upcoming programs across the state, event recaps, member spotlight featuring Wendy Clifford and other hot topics.
As a child, what did you want to be when you grew up? A journalist. I was always interested in media and how public opinion is formed and influenced. Where has your career path taken you? I started my career in international sales of film and TV in Los Angeles. After I completed my MBA, I focused
LawCaseXchange, a new company that opened Friday, is aiming for its online case documents service to become known as a Dropbox for lawyers, its founder said. Law Technology News reports that founder and CEO Shayn McFarland spent the past 11 years as a paralegal. He observed that case files were