Learn how to find, construct, and tell stories and examples that highlight your expertise and that of your law firm. Why? Because stories stick!
Join LMA for Attracting New Clients: The How-To’s of Telling Stories to Develop Trust & Earn Business
Most of us tell stories because we want people to like, laugh or commiserate with us. What we don’t know is that storytelling is one of the most effective ways to be persuasive: from marketing and practice development, to getting more resources to do our job.
For the fifth consecutive year, LMA's P3 – The Practice Innovation Conference, hosted by the Client Value SIG, will break new ground and showcase the latest trends in legal pricing, project management and process improvement. Participate by demonstrating your recent solutions and advancements in the
On October 14, 2014, actor, teacher, and author Matthew Taylor of Persuasion through Narrative shared his lessons on how to develop business through the art of storytelling.
This summary covers four areas: First, Taylor explored how storytelling and memory work. He then moved into the mechanics of