Most legal marketers have experienced that awkward glance after handing someone their business card. It’s that uncertain stare that says they aren’t exactly familiar with what a legal marketing role entails.
There have been rumblings around the death of the traditional sales funnel for years now. For law firms, where new business and revenue comes primarily from connections, it's all about your business relationships — the polar opposite of one-way communication.
Senior Client Development Executive at DLA Piper, Kim Rennick leads a sales and business development team focused on key account acquisition and retention. On February 27, she spoke to LMA members and shared some valuable insights regarding the emergence of sales strategies