Getting ahead of the game is important in all aspects of digital marketing. The ever-changing climate of the industry can be unpredictable at times...
Did you know that 74% of all legal consumers visit a law firm's website before contacting them? A firm's digital presence plays such a crucial role in building trust and lead generation.
It’s possible to make a difference in your firm’s search engine rankings by following certain SEO best practices, say Jacqueline Madarang, Senior Marketing Technology Manager at Bradley, and Jacob Berschauer, Marketing Technology Manager at Venable.
Search engine optimization (SEO) is an essential part of any effective online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow over time.
Legal marketing, sales, service and the practice of law are being affected by new technologies. Marketers need to have a high level of technical literacy to stay relevant.