“To get more and better business from their clients, lawyers and law firms need to have ‘the conversation’ to find out what clients really expect from the relationship,” said Nat Slavin. “Only about 10 to 15 percent of law firms are actually having these essential conversations with their clients.
A law firm that wants to position and maintain its brand in the marketplace has two options. It can pay a considerable amount to get its name before the public via advertising and sponsorships. Alternatively, it can “earn” an enhanced reputation via skillful use of public relations.
What is a law firm brand? It is the firm’s reputation, its promise to the marketplace. This is who we are. This is what we do. This is who we do it for. This is what makes us different from every other lawyer or law firm that claims to do the same thing.
By Janet Ellen RaaschIn his Rhetoric, Aristotle lays out his three tools of persuasion – good sense, shared values and friendliness. If you closely watch any modern-day ad campaign, you will see that these tools are still as valid as the day they were first recorded.Lawyers, however, often attempt
By Janet Ellen Raasch
Corporations increasingly subscribe to the principle of corporate social responsibility. CSR is based on the belief that a demonstration of concern for the environment, human rights, community development and the welfare of their employees can make a corporation more profita