If law firms and legal careers are to blossom, lawyers must become much better at selling the services they and their colleagues provide.
Law firms’ marketing and business development teams are increasingly tracking, analyzing, and using data to inform decision-making.
The future of performance depends on the successful fusion of training, technology and teams. Darryl Cross delivered the keynote address at the LMA Mid-Atlantic Region Conference and spoke about how legal marketers can lead, innovate and collaborate to maximize their firms’ future performance.
The inaugural LMA Mid-Atlantic Region Conference presented attendees with a variety of wonderful panels and other presentations. Among them was one titled “Breaking the Bimodal: Developing a Long-Term Digital Strategy.” During this presentation, the speakers, introduced the bimodal problem.
The LMA Mid-Atlantic Region Conference offered panels and presentations. Among them was one titled “Communicating in the Moment.” During this dynamic presentation, Adam Severson examined ways legal marketers could improve how they communicate with their own clients – their firms' lawyers.