In exploring “The Rise of the Legal Marketing Technologist,” we were lucky to be able to sit down with Rachel Patterson, Digital Marketing Technology Coordinator at Crowell & Moring, who shares how she came to the role and offers great advice for those considering the career path.
Here are three ways to prioritize analytics in support of your business development initiatives.
Here are just a few ways that marketing technologists and content marketers can collaborate and prepare for the future of SEO.
The legal technology arena has become crowded with thousands of vendors vying for your firm’s business. It can be hard even to keep up with what the different types of platforms are and how they might be helpful.
There aren’t enough hours in the day to implement all of our ideas, and frankly, not all ideas are worthy of implementation. How can we use data to prioritize and strategize our marketing and business development initiatives?