Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches.
LMA Western Canada is excited to invite you to our second knowledge session of the fall! Join your fellow Western Canada legal marketing community members for a panel discussion and Q&A on directories, rankings, their importance to law firms and to legal marketing in general.
Our lawyers love to be ranked, and we love to create compelling and useful marketing collateral. So the question is how can you market the heck out of your firm and lawyer rankings?