If optimized properly, PPC (pay-per-click) can generate leads while increasing exposure in search results, according to Ken Vandre, SEM Analyst with consultwebs.com. He notes that the benefits of PPC include setting your own budget, instant ad placement, real-time tracking, and reaching your target
Tracking return on investment (ROI) and cost per case is critical for those wishing to invest in marketing and advertising wisely. Tanner Jones writes that most lawyers know that ROI stands for return on investment, but many do not fully understand how to determine their ROI or how to use benchmark
Many of you may have missed it, but those fortunate few who had the opportunity to take part in SMORS on Wednesday, March 14 were in luck. Not only was there a full day of six great sessions focusing on the needs of those with limited budgets or limited staff (or both).