VIDEO & BLOG: Joshua M. Peck, Kenneth E. Davis & Larry Ceisler: Lessons to be learned for lawyers & communicators from the messaging of Pres. Obama & Gov. Romney in the 2012 election campaign.
Content strategy is one of the biggest buzzwords in legal marketing and PR right now, and with good reason. While reliance on good content is nothing new for legal PR pros, the way we are using it is very different today than even a few years ago.
Jay M. Jaffe, 68, of Eagle, Colo., who has been touted as “the inventor of law firm marketing,” died on November 21, 2012from complications following surgery. Jaffe founded Jaffe Associates, now known as Jaffe PR, to be a PR agency devoted exclusively to the needs of business law firms.
On October 17, the Capital Chapter's Future Leaders SIG held a brownbag luncheon, "Law Firms 101: Discussion on the Basics." Ezra Crawford, LMA Capital Chapter President and Director of Marketing at BuckleySandler LLP, led the presentation on law firm economics, budgeting and the general structure o
On September 16, 2011, about 35 marketers from our Baltimore City Group heard a media panel discuss the evolving role of the reporter and the best ways to work with journalists in the Internet age.