On May 13, Nate Carlile, Communications Manager at Arent Fox LLP, presented the brownbag program “PR Meets Content Marketing” to the Legal Marketing Association Capital Chapter Future Leaders SIG. The event focused on the key overlap between public relations and content marketing
Are you interested in public relations? Would you like to contribute to the creation of a LMA Shared Interest Group?
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A law firm that wants to position and maintain its brand in the marketplace has two options. It can pay a considerable amount to get its name before the public via advertising and sponsorships. Alternatively (and often additionally), it can "earn" an enhanced reputation through media relations.
Our lawyers love to be ranked, and we love to create compelling and useful marketing collateral. So the question is how can you market the heck out of your firm and lawyer rankings?
The main lesson in any [PR] crisis: be prepared, defend and protect your firm, client or brand. Whatever you do, don’t make it worse. Make every effort to be responsive and positively defuse the situation as best you can.