Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person.
In this interactive session, each speaker brought their unique perspective to discuss common events and sponsorships that legal marketers face each day in their roles, best practices for maximizing the event/sponsorship, and any public relations angles each event might be able to take.
Editor’s Note: Overseeing digital and social media puts us on the front lines of securing our firm's digital domains in the event of a hack. If something goes wrong, this can immediately launch us into crisis mode. Read on to see how one smart marketer avoided having the Grinch steal her holiday.
Register for our September 21st event about creating and conveying content that clients count on #ContentThatCounts. Moderated by John Buchanan, our three expert panelists will provide insights on how to get started with a solid content strategy and how to use the right channels effectively.
by Jim Jarrell
A year-and-a-half ago, one of the senior associates from our personal injury plaintiff’s practice – Domenic B. Sanginiti, Jr. – came to my office with a challenge: “I want to become THE New Jersey E-Cigarette Guy.”