On March 27–29, more than 1,400 legal marketers from across the globe converged at the Aria Resort in Las Vegas for the 2017 LMA Annual Conference.
The Tampa Bay City Group's February meeting was held at Hill Ward Henderson and Kathy Durdin from Durdin Consulting gave a fantastic presentation entitled, "Enhancing Creativity in the Workplace." The interactive program required attendees to work in groups to exercise creative thinking skills. Take
In 2014, led by President Corey Garver and supported by our Member, Technology and Sponsorships Chairs, Program Chair Liz Gooch and her committee set out to create an educational calendar that focused on relevant, tangible ideas, case studies, and best practices
From 2008 to 2012, mobile data traffic increased 3000 percent. By next year, mobile Internet users are expected to surpass desktop users. As these trends continue, it is predicted that as much as 40 percent of visits to law firm websites will be made on smart phones and tablets.
September's LMA program featured Nancy Myrland of Myrland Marketing discussing effective techniques for turning LinkedIn into a business development tool for attorneys.