In his review of The Great Influenza, Jonathan Groner draws parallels between the 1918 Spanish Flu and the COVID-19 pandemics, and what marketers can learn about marketing and communications in times of crisis.
Leading virtual and remote teams has become a way of life in many industries, but remote working is not yet the norm in most law firms. Enter the COVID-19 crisis and nearly, if not all, workers have become remote workers on very short notice, and their leaders have had no time to prepare for it.
Delivering excellent client service during a pandemic is absolutely crucial for law firms seeking to cement their roles as trusted advisors and legal counsel. The Capital Local Group hosted a program on best practices for communications and client service despite challenges related to COVID-19.
As law firms redesign themselves across functions in response to the pandemic, they are rethinking their internal sales process and culture. Three industry professionals dissect the roles marketing and business development teams play in developing a sales culture and process within law firms.
Business development is an integral part of running and growing a successful marketing department. However, obstacles such as man-power, leadership buy-in, and other hurdles can make this difficult – especially at small to mid-size firms.