If lawyers are busy, their billable work will take precedence over non-billable tasks, which means client alerts and articles often get put on the back burner. The pandemic has brought new insight into how to approach content development, both now and in the future.
Is your business on social media? This has become a key question in the age of shutdowns and quarantines. All businesses, including law firms, need to be visible in these challenging times – and that means posting to social media.
While working remotely through the pandemic, you've kept your kids, partner and pets out of your home office, but other parties may be keen to eavesdrop on your day-to-day operations. Remote work has uncovered pitfalls in data security and privacy that are particularly problematic for law firms.
It goes without saying during a crisis that it is extremely important to stay in touch with your clients, letting them know you stand ready to meet their needs. Just as important, however, is managing the ecosystem of attorneys, secretaries, paralegals, and staff within your firm.
No one planned for COVID-19 or the many tragedies it would bring. Faced with immediate challenges, entire countries and industries were forced to adapt with little to no time to prepare. But there may be silver linings in store for business development, law, client services and communications.