Zoom is a well-known cloud-based videoconferencing service, but it is, of course, far more than that. Launched in 2013 by Chinese American entrepreneur Eric Yuan, Zoom has found its moment during the ongoing COVID-19 pandemic.
Kelley Goes, chief client development officer at Jackson Kelly in West Virginia, manages a team of legal marketers across the firm’s regional footprint. In this Q&A, she addresses how LMA has helped her balance the demands of her legal marketing role and her robust law practice.
Jacquelyn Williams joined Holland & Knight as area development coordinator in 2019 after a decade-long career in academia. Her first year in legal marketing has come with its challenges, namely the pandemic, yet her she considers it a success.
Mockingbird Marketing founder Conrad Saam discusses how COVID-19 has impacted the demand for legal services and how the economic shutdown has created a shift in consumer behavior.
In Part 3 of his four-part series, Bunnell Idea Group CEO Mo Bunnell provides a framework for legal marketers to help their lawyers manage new business development opportunities to get a “yes” for new work engagements.