We should give thanks for traditional media and trade publications. 2020 has illustrated their crucial role in ensuring that critical information is disseminated, especially with respect to the pandemic. For law firms, 2020 has been a year of, to put it charitably, “adjusting.”
Another uncertainty wrought by the coronavirus pandemic is now upon us. After law firms spent most of 2020 shifting their marketing tactics in response to the pandemic, it is now time to look toward 2021 and mull significant changes in how they budget for those efforts.
Turnover is inevitable in legal marketing, but setting up your lawyers for success through transitions will help you to leave good relationships in your wake and possibly help you land future jobs.
I cursed Zoom when sharing a presentation on my computer, but the webinar attendees were somehow seeing a different set of slides. So has gone the great digital adventure of 2020. As we approach the end of the year, there are a few main lessons I’ve learned about driving attendance and engagement.
As we anxiously await the day we can once again meet in real life, we must embrace this virtual world by maximizing our digital presence to drive marketing and business development efforts. This article focuses on two core avenues to boost your online presence in 2021.