While social media presents a host of marketing opportunities for law firms, capitalizing on them requires firms to differentiate themselves in a competitive and continuously evolving space. This article explores three best practices for crafting attention-grabbing social media strategies.
Transitioning into a new field can be challenging. In this article, Catherine discusses how she leveraged LMA and LinkedIn to learn more about the legal industry, network with other legal professionals, and accelerate her transition into the industry.
Most marketing and business development functions have encountered team leadership changes at least once during their careers. In this article, three marketing professionals share their perspectives on navigating these changes.
Rachel Shields Williams, a long-time member of LMA, has served in a variety of leadership positions, including president of the Mid-Atlantic region for 2020. Here she discusses how her certification in organizational consulting and change leadership aided her recent role transition.
Law firms are increasingly embracing an industry-focused model. At its core, this means presenting to the world as knowledgeable, cross-disciplinary problem-solvers for companies engaged in similar or related businesses. And, internally, it means breaking down artificial barriers...(more)