Editors' Note: Getting vastly more out of your content can really be as simple as this one-two-three approach that Adrian Lurssen and Susan Kostal provide here – whether you have a strategy or are looking to create one. Read on!
Thanks to Jon Holden, partner at Forward Level Marketing, for revving up our second week of reflection and prediction. Jon and I first met at the inaugural LMA National Conference Tweet-Up when he was at Bennett Jones. I’ve been an admirer of his work ever since. His post shares how they’ve created
Measurement and accountability are major areas of frustration for marketers. Most marketers, in fact, do not have a way to measure the performance of their efforts. The blogs and articles discussed below address these concerns and may help you develop a plan for measuring the success of your firm.
Looking For the Key to the Proverbial City? Communication…Communicating with Attorneys About Marketing Activities
Do you ever get the feeling that the lawyers in your firm don’t know exactly what you do?