How long have you been in legal marketing? 11 years. What do you think has changed about the industry or the role as a legal marketer since you started? I am most excited by the developments during the past few years which include a deeper focus on sales and
Where did you go to college and what did you study? California State Polytechnic University, Pomona; B.S. in Communications w/ an emphasis in Public Relations What skills do you think it takes to be a successful legal
What is your educational and professional background?After graduating from high school in southwest Ohio I moved to Madrid, Spain, for my first two years of undergraduate study at the Madr
How did you start working in/with the legal marketing industry? I was a recruiter placing Marketing and Advertising professionals before I discovered legal. About 8 months after September 11th, my employer went under and I joined Matura Farrington and the wonderful world of legal Marketing!
1. How did you start working in/with the legal marketing industry?I am a former civil litigation and legal business reporter with the Daily Journal. 2. How do you describe your job to people outside of the legal industry?I tell them I write press releases, prep