Tracking return on investment (ROI) and cost per case is critical for those wishing to invest in marketing and advertising wisely. Tanner Jones writes that most lawyers know that ROI stands for return on investment, but many do not fully understand how to determine their ROI or how to use benchmark
The Legal Marketing Association (LMA) is proposing a partnership with the American Bar Association, Task Force on the Future of Legal Education, to provide educational programs to law students so they will have the skills necessary to help them succeed in an increasingly competitive profession.
The LMA Intelligence Brief for January 2013 is now available!
The Social Media SIG Leaders are proud to announce The 12 Days of Social Media for members of LMA! Join along as we take you through a virtual tour of all things Social Media between Thursday, December 6 and Friday, December 21.
According to a recent study by the McCormick Group, 2011 was a very good year for law firm mergers. In 2011, there were 54 percent more law firm mergers than in the previous year, and consultants say that more mergers are headed our way this year.