Craig Brown delivered useful advice to our Chapter on how legal marketing professionals can be effective coaches and as Brown emphasizes, how we can move from merely providing and holding the tools, to coaching and mentoring attorneys on how to properly use them.
Read the May edition of LMA Intelligence Brief for all the latest news and trends in legal marketing.
In an interview with Elephant Creative, Betsi discusses LMA, the legal marketing industry and the 2013 LMA Annual Conference - with answers that are all 140 characters of less. Catch up on everything you want and need to know from LMA's Executive Director.
Read the latest legal marketing and business development news in the March 2013 edition of the LMA Intelligence Brief.
Tracking return on investment (ROI) and cost per case is critical for those wishing to invest in marketing and advertising wisely. Tanner Jones writes that most lawyers know that ROI stands for return on investment, but many do not fully understand how to determine their ROI or how to use benchmark