Editors' Note: Getting vastly more out of your content can really be as simple as this one-two-three approach that Adrian Lurssen and Susan Kostal provide here – whether you have a strategy or are looking to create one. Read on!
Welcome to the 12 Days of Social and Digital Media! You may notice something a little different around here. With a new name and expanded focus for the SIG, we've taken the opportunity to expand the 12 Days to cover not only social media, but also digital media.