Measurement and accountability are major areas of frustration for marketers. Most marketers, in fact, do not have a way to measure the performance of their efforts. The blogs and articles discussed below address these concerns and may help you develop a plan for measuring the success of your firm.
It’s that time of year again…time to start planning the law firm retreat. Valuable for both large and small firms, law firm retreats are tricky to plan and difficult to facilitate to ensure success.
By: Corey Garver, Client Development Manager at Shulman, Rogers, Gandal, Pordy & Ecker, P.A. Spring – a time of change, growth, evolution. So it is the perfect time to think about how you are going to continue transcending in your career and in your life.
One of the most sincere ways a law firm can say thank you to the community and to clients, is by doing pro bono work for people or organizations who would otherwise have no access to legal services.
What is Brand Journalism? Basically, it’s the communication with target audiences that the advertising industry refers to as content marketing. It’s a large part of what we, as law firm marketers do every day—use the tools of digital publishing and social media to speak directly to our customers.