Crisis management is a concept that has been elevated to front of mind status these days, no matter your business or industry.
Editor’s Note: Overseeing digital and social media puts us on the front lines of securing our firm's digital domains in the event of a hack. If something goes wrong, this can immediately launch us into crisis mode. Read on to see how one smart marketer avoided having the Grinch steal her holiday.
Please join your LMA Social Media SIG on Nov. 20 for an engaging social media webinar, "Crisis Communications & Social Media: Be Aware. Be Prepared. Be Proactive." Registration is complimentary for LMA Members.
The main lesson in any [PR] crisis: be prepared, defend and protect your firm, client or brand. Whatever you do, don’t make it worse. Make every effort to be responsive and positively defuse the situation as best you can.