Editor’s Note: Guy Alvarez is a leading digital marketers who frequently works with leading law firms and companies to improve their digital marketing and website results. Here's his take on how firms are truly missing the mark when it comes to segmenting their audience and delivering tailored conte
We asked industry leader Molly Miller of ALM to give us perspective on mobile consumers of legal content – what they’re reading when and why that’s important. The implications here go beyond mobile-optimized websites. Here’s how smart marketers can put this to work for them in 2018.
Blogs are a useful communication tool for the legal world. Attorneys and legal marketers have grasped this more casual and informative approach to connect with their current and potential clients for years. And why not? This approach is a perfect means by which attorneys can demonstrate their knowle
It’s common knowledge that everyone should have a content strategy tied to the needs of your prospects and clients (and aligned with your overall marketing plan), yet most attorneys are stressed for time or just don’t know where to begin.