On October 14, 2014, actor, teacher, and author Matthew Taylor of Persuasion through Narrative shared his lessons on how to develop business through the art of storytelling.
This summary covers four areas: First, Taylor explored how storytelling and memory work. He then moved into the mechanics of
Measurement and accountability are major areas of frustration for marketers. Most marketers, in fact, do not have a way to measure the performance of their efforts. The blogs and articles discussed below address these concerns and may help you develop a plan for measuring the success of your firm.
Welcome to the mouthpiece of Philly's L-marketers: Legal Marketing Briefs. Written by members and sponsors of the Metro Philly chapter of the Legal Marketing Association, it's "must reading" for all interested in marketing and client development of lawyers.
Content strategy is one of the biggest buzzwords in legal marketing and PR right now, and with good reason. While reliance on good content is nothing new for legal PR pros, the way we are using it is very different today than even a few years ago.
Facebook’s huge mobile growth is what the Wall Street Journal’s Evelyn Rusli took away from Facebook’s most recent earning’s call. As of late December, 680 million users were actively accessing the social app on smartphones every month, up 57% from a year earlier.