Content marketing, in its most simple explanation, brings to mind the saying “beating a dead horse.” You just share content until you run out of places to put it, right? Fortunately, there is a bit more to it than that.
On May 13, Nate Carlile, Communications Manager at Arent Fox LLP, presented the brownbag program “PR Meets Content Marketing” to the Legal Marketing Association Capital Chapter Future Leaders SIG. The event focused on the key overlap between public relations and content marketing
As law firms embrace the digital age and invest in new technologies and platforms for communicating with clients and prospects, digital content marketing has become essential to any successful legal marketing department’s strategy.
Social media has evolved through the years to become a necessity in any legal marketing department’s arsenal. Our industry may have been slow to adapt to it at first (and some may still be kicking and screaming in an attempt to avoid using it),
Jonathan Groner, PR Specialist and Freelance Writer, has been named to the LMA Capital Chapter Hall of Fame for his longstanding service to the Chapter through Board and committee service, and for generously sharing his wisdom and expertise as a mentor to many Chapter members.