When an attorney is selected to speak at an event, the marketing department goes into action to make sure they are prepared. Are there any leftover tchotchkes in the marketing closet or should we order new ones? Can we get an attendee list?
In our capacity as event planners, we legal marketing professionals are always looking for ways to better connect with our attendees and ensure they receive value from a conference or other event.
Legal marketers across the Midwest gathered at The Metropolitan Club at Willis Tower in Chicago on September 19-20 for LMA Midwest’s 2013 Conference, themed “Not Business as Usual.”
The conference opened with an inspirational talk by Don Lee, chief marketing officer of Clark Hill PLC, who disc