Break through the noise and get your message across after learning how to recognize and craft persuasive, memorable and impactful stories, the five beats of storytelling, the science behind storytelling and more.
Differentiate your firm, even if it’s general-practice, by establishing a market position. Reduce the number of viable competitors and learn why positioning is essential, and how to emerge as a positioning leader.
Develop continuity and cohesiveness in your firm’s brand by learning how to create an umbrella brand and apply the brand successfully; and guarantee both lawyers and marketers embrace the framework – all through real-world examples.
Learn the best social media practices to leverage within your firm and then create a social media campaign with the tools you’ve gathered from the session. Interactive, engaging and informative, this session will provide you with a well-rounded social media strategy.
It’s no longer enough to just “do” when it comes to digital marketing. You have to have a strategy, a way to measure growth, develop strong content, distribute content most effectively and more. Learn how to set yourself apart as a digital marketing organization in this session.