Familiarize yourself with one of the most crucial aspects of public relations for any industry – crisis communications. Learn how to plan for and manage a crisis, protect your firm’s reputation and digital footprint and more.
This panel discussion will analyze the current state of media in terms of citizen reporting, its ties to PR, social media’s role and more.
Identify the best channels, content, metrics, and more to build and substantiate a successful marketing campaign and generate results.
Amplify your thought leadership programs by viewing brand development and growth opportunities as synonymous and learn how to utilize metrics to fine-tune your writing and make it all happen.
Learn how to leverage data when it comes to story-telling through an understanding of the iterative design cycle, data-capture, content development and distribution, and more during this interactive session.