Date: January 27, 2021
Time: 12:00 pm CT
Join former LMA Presidents Jill Weber and Ashraf Lakhani (2021 NBT Co-Chairs) as they talk with Shannon Stucky of FTI Consulting on the definition of change management within the legal space.
Explore how a brand predisposes buyers before and after they’ve engaged with a firm and how you can measure brand awareness and favorability to drive marketing strategy at your firm.
Build your brand and transform thought leadership to drive enagement by examining how to leverage your firm’s greatest asset – the knowledge of your people.
You made the decision to start a podcast, but are you making the most of it? In this session, you’ll learn the do’s and don’ts of podcasting from a former television broadcaster to ensure your podcast is a success that produces a return on objective.
Explore how you can leverage pop culture, current events and newsmakers to drive PR results for your firm when your lawyers may not be newsworthy.