In today’s competitive legal marketplace, a steady flow of client work should neither be expected nor taken for granted. Both seasoned attorneys and rising stars are now looking to legal marketing professionals to guide and educate them on business development best practices. This session will explo
A couple years ago, Gartner released a statistic that CMOs will spend more on IT than CIOs by the year 2017. The use of technology in marketing has grown over the years, and for those in the legal field, it is becoming increasingly important.
Having worked in law firms and with lawyers for nearly two decades, it is safe to say that business development coaching and training programs are fraught with challenges — even under the best of circumstances.
This article is designed to provide legal marketers with a toolkit of strategies and tactics to support attorneys at all levels in the firm, from associates to counsel to partners.
More than ever before, lawyers are expected to develop new business for themselves and their law firms. Some lawyers are naturals at business development. Many others, however, have no idea how to start. Business development was not part of the traditional law-school curriculum. As a result, law