Congratulations! Your lawyers created their LinkedIn and Twitter profiles and are ready to engage online. Now what? They are ready to consistently spend 10 minutes a day on social media to raise their profile, expand their network, showcase their knowledge and stay current on the news that effects
Congratulations! You are an associate at your dream firm, doing interesting work for industry-leading clients. Now all you have to do is keep your head down, bill your hours, and enjoy an industry-high associate salary while you climb the ranks to eventual rainmaker status – right?
Long gone are the days of only providing outstanding legal services and calling it a day. Nowadays, clients want (and expect) much more from their legal teams. So what are some ways you can show your clients how much you know about their business? Here are a few things you can start doing now:
A law firm’s attorneys are its brand ambassadors. In many cases, general counsel and inside counsel are hiring an attorney – due to the relationship – more so than they are hiring “the firm.” As a result, it has become more and more important to humanize the firm early in the buying proces
In today’s world, social media is a critical component of a well-rounded marketing strategy. The benefits of social media are evidenced by the fact that most thriving organizations have learned to embrace it.