Price: Complimentary for Members
Technology is ever-changing and legal marketing, sales and service are affected by these new technologies. This webinar will help you understand the role of technology for legal marketers.
A couple years ago, Gartner released a statistic that CMOs will spend more on IT than CIOs by the year 2017. The use of technology in marketing has grown over the years, and for those in the legal field, it is becoming increasingly important.
Are you struggling with event ROI? Do you end up pulling the same invitation list from CRM over and over again?Or do you ask your attorneys to start invitation lists from scratch? Event planners and CRM professionals know the dilemmas we face every time we plan events including tracking new business
Most firms have some form of database, whether it's a CRM system, an experience database, and/or a proposal/packet generator. Although valuable on their own, these systems will do much more for you if they are integrated with each other.
What is an "Integrated" Marketing System?
Think of cli