On October 17, the Capital Chapter's Future Leaders SIG held a brownbag luncheon, "Law Firms 101: Discussion on the Basics." Ezra Crawford, LMA Capital Chapter President and Director of Marketing at BuckleySandler LLP, led the presentation on law firm economics, budgeting and the general structure o
by Marty Grego
The current legal landscape has led to increased pressure on law firms to grow their revenue and client networks, thus creating a heightened focus on the business development process. Firm leadership is looking to marketing departments to drive this culture...
Keys to Firm Growth During a Changing Legal EnvironmentSponsored by: Thomson Reuters Date: Wednesday, June 20, 2012Time: 1:00pm – 2:00pm EDT / 12:00pm – 1:00pm CDT / 11:00am – 12:00pm MDT / 10:00am – 11:00am PDTPresenter: Josh Kluge, National Docket Solutions Specialist, Thomson ReutersPrice: Compli
On October 6, our Chapter put on a half-day program for our members that consisted of two different but equally engaging portions.
First, keynote speaker John Plank, a well-known presentation coach, shared with the audience his tips and guidelines for making presentations and public speeches.
I hear it all the time from my attorneys "How can I be number one on Google?". They want to exploit the internet to market themselves. They want to be found online - they are interested in inbound marketing.
Inbound marketing is about interacting "many to many", focusing and promoting yourself