It’s a two-way street. Law firm marketing executives daily encounter opportunities to coach effective business development performance; smart lawyers are always on the lookout for ways to ramp up their own marketing success. LMA Hall of Famer Merrilyn Astin Tarlton will lead this interactive session
“Quality and technical expertise are now table stakes,” said Deborah Knupp, a partner at Akina, who presented “Top 10 Trends in Law Firm Business Development” at LMA Midwest’s Chicago luncheon on May 23.
Join us as we dive deep into the lawyer mindset and explore how to best leverage each lawyer’s unique strengths for business development success. Discover the seed’s of your lawyers’ reluctance and lack of business development motivation and learn how to overcome it.
Hear from marketing professionals from the accounting, banking, web services, and public company sectors as they describe what works best for them in both business development and marketing communications.
This month's edition includes a feature article from Janet Ellen Raasch about client communications, upcoming event information, member spotlight featuring Rob Phillips, recap of the Providence House community outerach effort and other hot topics.