The Future Leaders Special Interest Group (SIG) serves those who are new to legal marketing by providing them with support, mentorship, peer networking opportunities, and relevant training. The Future Leaders SIG begins 2014 with new leadership and an exciting line-up of programs!
What is Brand Journalism? Basically, it’s the communication with target audiences that the advertising industry refers to as content marketing. It’s a large part of what we, as law firm marketers do every day—use the tools of digital publishing and social media to speak directly to our customers.