Learn about the importance of building a strong professional brand and how to utilize social media to promote your unique strengths.
It's a buyers' market for legal services in 2016 and law firms must utilize every tool available to maintain and grow their client base and resist incursions from competitors.
Is your firm a one-stop shop, or specialty store? Do you offer the services of many, or the focus of one (or a few)? Maybe you could be a little bit of both. Figuring out how to position your company can be a daunting task - both options have their strengths and weaknesses.
Click here to read a recap on the evolution of the legal marketing team and their increasing role in strategic direction, branding, social media and competitive intelligence, which was discussed at the Metro New York Chapter's second annual Chief Marketing Officer Panel.
Most lawyers believe that they know what their clients want. Shockingly often, these lawyers are mistaken. As a result, they make poor business and business development decisions.
Should we open a new office in a new region? Should we add a new practice area? Should we expand (or eliminate) an