Is your firm a one-stop shop, or specialty store? Do you offer the services of many, or the focus of one (or a few)? Maybe you could be a little bit of both. Figuring out how to position your company can be a daunting task - both options have their strengths and weaknesses.
Click here to read a recap on the evolution of the legal marketing team and their increasing role in strategic direction, branding, social media and competitive intelligence, which was discussed at the Metro New York Chapter's second annual Chief Marketing Officer Panel.
Most lawyers believe that they know what their clients want. Shockingly often, these lawyers are mistaken. As a result, they make poor business and business development decisions.
Should we open a new office in a new region? Should we add a new practice area? Should we expand (or eliminate) an
The Future Leaders Special Interest Group (SIG) serves those who are new to legal marketing by providing them with support, mentorship, peer networking opportunities, and relevant training. The Future Leaders SIG begins 2014 with new leadership and an exciting line-up of programs!
What is Brand Journalism? Basically, it’s the communication with target audiences that the advertising industry refers to as content marketing. It’s a large part of what we, as law firm marketers do every day—use the tools of digital publishing and social media to speak directly to our customers.