In 2018, LMA’s Education Advisory Council thoroughly reviewed each domain, competency and skill to ensure they were up to date with the legal marketing industry’s standards. The result? This enhanced version of the Body of Knowledge (BoK), created by the Legal Marketing Association!
Get ready to prepare your entry! The 2018 Your Honor Awards categories once again align with the Body of Knowledge (BoK), created by the Legal Marketing Association, and feature a brand-new category to ensure all six BoK domains are represented.
You are invited to submit an entry for the Mid-Atlantic Region 2017 Your Honor Awards. The Mid-Atlantic Region Your Honor Awards program was developed to recognize our member firms that illustrate excellence in marketing and business development strategies.
Elevate Your Legal Marketing Career with the Body of Knowledge
LMA has developed a new foundational resource called the Body of Knowledge (BoK) that defines the core skills necessary for legal marketers to be successful.
At the LMA Annual Conference the association unveiled the LMA Body of Knowledge (BoK), a professional roadmap for legal marketing and business development professionals to use as a foundational resource of ideas, definitions and activities. The BoK defines the basic and advanced experience