This month, the LMA Bay Area is excited to feature Livca Shin-Kim, Marketing Manager at Donahue Fitzgerald LLP, a law firm with offices in Oakland, Walnut Creek, Larkspur, and Los Angeles.
When Zynga’s Chief Legal Officer Phuong Phillips works with outside counsel, she sometimes has to remind them that less is more when it comes to providing legal advice.
At LMA’s 2019 annual conference in Atlanta, much of the conversation centered around legal marketing’s impact on legal operations. LMA Bay Area conducted recaps recently for members in San Francisco and Sacramento.
As law firms continue to embrace new technologies to streamline everything from client service to back-office operations, LMA Bay Area recently hosted a program highlighting the benefits of a tech-based strategic approach to marketing and business development.
Research shows that people don’t change their behavior because you tell them to – even when it is in their best interest. The latest marketwide survey shows that accountability is the top BD problem law firms face.