On March 28, the Legal Marketing Association’s Los Angeles Local Group was thrilled to host David Ackert of Ackert Inc., who shared insights on borrowing gaming concepts to facilitate business development in law firms, a concept known as gamification. The program took place at Fox Rothschild LLP.
As you plan for the New Year, engaging your attorneys in social media can help you leap ahead in your digital efforts in 2018. “Employee Advocacy”, or attorney engagement as I call it, is the promotion of your firm and content by your attorneys.
Editor’s Note: If you followed the 12 Days, you may have read a short post noting my role as co-chair of the Social & Digital Media SIG in 2018. I am thrilled to be given the opportunity and grateful to serve in this leadership position where I can further contribute to the Legal Marketing community
Editors' Note: Getting vastly more out of your content can really be as simple as this one-two-three approach that Adrian Lurssen and Susan Kostal provide here – whether you have a strategy or are looking to create one. Read on!
Blogs are a useful communication tool for the legal world. Attorneys and legal marketers have grasped this more casual and informative approach to connect with their current and potential clients for years. And why not? This approach is a perfect means by which attorneys can demonstrate their knowle