Our lawyers love to be ranked, and we love to create compelling and useful marketing collateral. So the question is how can you market the heck out of your firm and lawyer rankings?
Effective use of photography is critical for creating professional headshots that project a consistent brand, convey an inviting demeanor and touch on the personalities of individual lawyers.
Attorney biographies are the most significant pages on a law firm's website. That's not me talking-that's what prospective clients say. According to the Wicker Park Group, in fact, 90% of general counsel agree that attorney bios are the most important pages.
This shouldn't be a revelation. In