Online video is the preferred medium to reach markets and leverage services in an authentic way. And year after year we see it continue to grow across the internet. Read on for great tips on how to get more out of your video program from a legal marketing expert.
Editor’s Note: Overseeing digital and social media puts us on the front lines of securing our firm's digital domains in the event of a hack. If something goes wrong, this can immediately launch us into crisis mode. Read on to see how one smart marketer avoided having the Grinch steal her holiday.
In working with senior partners at law firms, it's not uncommon for me to find that they have an unclear understanding or negative impression on marketing automation tools. In fact, few firms are using these tools today. So let’s begin by considering a few examples of good and bad behavior when it c
Editor’s Note: This great post by Jill Huse and Andrew Laver builds upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and takes this one step further with geo-targeting. Read on!