In this somewhat breathlessly written yet thoughtfully conceived book, motivational speaker and author, Rachel Hollis, tries to help women figure out what really matters to them in life and in work, and then take the right steps to achieve their goals.
Hollis’s basic advice to her readers is: not t
Herb Thomas is Chief Marketing Officer of Whiteford, Taylor & Preston. He previously served as Chief Business Development & Marketing Officer of Dewey & LeBoeuf and Chief Administrative Officer of LeBoeuf, Lamb, Greene & MacRae.
We as legal marketers find ourselves joining new teams all the time. Sometimes it’s for a new project, assuming a new role, starting a new job, or perhaps it’s a new volunteer position with LMA, like me. We all want to get past the “meet and greet” and move on to achieving our goals faster.
A law firm’s culture is key to the firm’s brand. Any branding or re-branding efforts that you undertake will certainly measure external perceptions of your firm. However, it’s just as important to understand internal perceptions.
When tasked with managing a team initiative, start by reviewing the previous process for executing the task. However, when faced with managing a new project without a roadmap to reference, it is sometimes difficult to decide where to start.