Not only do you want to turn your millennial lawyers into absolute marketing mavens, you want to be one yourself! Below are the top 5 takeaways from Morgan MacLeod’s presentation, “Turning Millennial Lawyers into Marketing Ninjas.”
This year at the LMA Annual Conference, “Beyond the Logo: Branding as a Competitive Strategy” was a presentation I not only wanted to see, I needed it more than ever. As a Marketing Director currently spearheading a new firm re-branding and name, this topic wasn’t calling me – it was screaming my na
In smaller or mid-size law firms, marketing can seem overwhelming because there is so much to do and limited resources to do it. In an attempt to provide a variety of ideas for legal marketers in this situation, this presentation was given PechaKucha style, which is 20 slides shown at 20 seconds eac
This session focused on helping lawyers turn casual conversation into more meaningful discussions with clients or prospects. The development of these conversations was broken down into three distinct stages: the question, the bridge, and the close.
Honoring the Moms in our Lives & LMA18 Conference Top Takeaways Roundup