Kim Perret, who was inducted into the LMA Capital Chapter Hall of Fame, has been a chief marketing officer in the law firm world for 20 years. Only a small group of people can make that claim.
I am sure you have all heard by now that one of the original "founders" of legal marketing, Jay Jaffe, passed away in late November (see Josh Peck's article in this issue for more about Jay).
Please send brief announcements of any job changes, promotions, or lateral moves to Jonathan Groner.
Have you noticed the squirrels going crazy yet?
This is it. The big day. You have just heard the magic words every legal marketer longs to hear: "Your request to rebrand the firm's logo and website have been approved."